Amazon to Roll Out Ads on Prime Video in 2024

Amazon Prime Video will next year join streaming rivals in rolling out ads and introducing a higher-priced ad-free tier

Amazon's ad-free tier will cost another $2.99 per month in the U.S., where a Prime subscription currently costs $14.99 per month, or $139 per year.

Amazon already shows ads on live event content, a practice that will continue even if the subscriber has paid for the ad-free plan, the company said.

The company said it plans to have fewer ads than traditional TV and other streaming providers, adding it would not raise prices in 2024 for the current Prime membership plan.