Apple launches the iPhone 15 series— and talks up its green plans

At its big Tuesday event, not only did Apple unveil its new iPhone 15 and 15 Pro line-ups, but it stressed environmental bona fides and its efforts toward becoming carbon neutral by 2030.

[{"selector":"#anim-70872d06-008b-4055-bee9-821c5502bb51","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63f75fc0-535b-476a-95be-d623f7cb6a97","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba883b9a-54e8-4cd3-a6e5-574513a40571","keyframes":{"transform":["translate3d(0px, 115.95162%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-df76ced1-29bb-4fb3-a5b2-7f1cad081b4b","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf18e65c-122f-4def-972d-d3a95fd3d40e","keyframes":{"transform":["translate3d(-108.51648%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The company also promised: – To remove all plastic in packaging by the end of year. – To use even more recycled aluminium and other elements in all products. – And to cut transportation emissions by 95% through use of surface transport.

Apple continues to invest in new iPhones and has now placed a processor divide between the iPhone and iPhone Pro range; only the Pro devices gain access to the world’s first mass market 3-nanometer chip.

[{"selector":"#anim-f2dbf828-f391-41a8-975b-994138a96d40","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6efbd8dc-172e-4b3a-bbc6-69cec06fc811","keyframes":{"transform":["translate3d(-106.27177%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25d59e1d-40e6-476b-b9e6-409460edf6ca","keyframes":[{"offset":0,"transform":"translate3d(0, -150.05121%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -42.194400252%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -14.344895676%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -5.386838439%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -2.340798876%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

[{"selector":"#anim-315e26a1-ded0-4435-8724-9b0bd21040bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25bc9cc6-e553-4636-92a1-63f63473ac77","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b22cd7b-ba71-44bd-ade1-f8b535b2812e","keyframes":{"transform":["translate3d(0px, -172.03495%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Apple went further than the EU required. Not only did it adopt USB-C for the iPhone, Apple Watch, and AirPods Pro to help reduce e-Waste, but it also withdrew some of the less planet-friendly accessories from its range. Learn more