Know Your Target Audience: Understand your ideal customers' needs, preferences, and pain points
Identify Your Competitors: Research your competitors to find gaps in the market and highlight
Focus on Benefits, Not Features: Emphasize the benefits your product or service offers to customers
Highlight Your Unique Qualities: Determine what sets you apart – whether it's your approach, technology
Solve a Specific Problem: Clearly state the specific problem you're solving and explain why your solution is superior to others